Thesis Title: Analyzing Tourists’ Motivations for Choosing Homestays Experiences in Lijiang, China
The Master of Arts in Sustainable Leisure Management, in conjunction with our World Leisure Centre of Excellence is pleased to introduce Shuo Wei, Graduate Student in progress, who will be presenting her research and thesis.
Homestay tourism is a significant component of the Chinese government’s effort to diversify its cultural tourism industry. Advantaged in tourism by cultural and historical appeal, Lijiang should finalize its homestay tourism strategy to optimize its long-term success. This study aims to help homestay marketers and operators develop strategies and make decisions by providing them with a foundational understanding of tourists’ travel motivations, overall satisfaction, and demographic characteristics.
Date: Tuesday, May 19, 2020
Presentation: 1:00 – 3:00 PM
Location: Zoom Video Conference by invitation