Thesis Title: Managing Destination Narratives in a Pandemic: Comparing the Social Media Posts of Kenyan and Tanzania Tourism Boards
The Master of Arts in Sustainable Leisure Management, in conjunction with our World Leisure Centre of Excellence, would like to congratulate Patricia Saul Kayaga, Graduate Student for successfully presenting her research thesis on June 29, 2021.
The recording of the thesis defense is available on Youtube.
Thesis Title: Managing Destination Narratives in a Pandemic: Comparing the Social Media Posts of Kenyan and Tanzania Tourism Boards
The study is about managing destination narratives in a Pandemic: Comparing the Social Media Posts of Kenyan and Tanzania Tourism Boards. The study period was 2 ½ months prior to the pandemic and the first 6 ½ months of the COVID-19 pandemic. The study employed the use of content analysis as a research method, through the analysis of images, texts and videos on their social
media. A key finding was of the KTB’s stronger digital presence than the TTB, pertaining to the creation and management
of their destination narratives during the COVID 19 pandemic. This factor may well have an effect on consumer travel decision
to Kenya or Tanzania in the near future.
The committee was formed by:
| Dr. Aggie Weighill Supervisor | Dr. Rick Rollins Co-Supervisor | Jenn Houtby-Ferguson External Examiner |
| Professor | Professor Emeritus | Interim Executive Director |
| Vancouver Island University | Vancouver Island University | Tourism Nanaimo |