Jonelle Knowles

Jonelle has taught in Tourism and Hospitality Management since 1998, in a variety of courses, including Food & Beverage Management, Conferences & Special Events, Marketing & Consumer Behaviour, and Bartending.

Outside the traditional classroom, she enjoys working with students to produce events and an industry-student conference on sustainability. She has organized local and international field trips as well as international field schools for academic credit.

She is passionate about service culture. Her industry career was mainly in Food & Beverage, working in Resort Hotels, International restaurant chains and small businesses in a variety of hands on and managerial roles.

In addition to teaching she participated in collaborative work at the provincial and international level.  For example: Provincial PLA project for Hospitality & Tourism Diploma, Provincial Tourism Industry Task Force, Vietnam Community Based Tourism Project collaborating with several institutions, developing curriculum for Event diploma and Hospitality degree programs in Tanzania and sitting on the provincial BC articulation committee for Hospitality programs.

While teaching over the years she has continued to be a student, building on her tourism education, completing the Provincial instructor diploma program through Vancouver Community College as well as a master’s degree, with the University of Liverpool, with a thesis in services marketing.