Education
PhD (University of Hertfordshire, United Kingdom)
MBA (McGill University, Canada)
BComm (University of Alberta, Canada)
Teaching Area: Marketing
Areas of Special Interests: Consumer Behavior, Marketing Strategy, Marketing in China, International Marketing, Marketing Research
Professional Experiences
Academic Experience
University-College Professor
Faulty of Management, Vancouver Island University, Canada
Associate Dean
Business Studies, Sydney Institute of Language and Commerce, Shanghai University, China
Lecturer
Lunghwa University of Technology, Taiwan
Beijing Teachers College, China
Industrial Experience
Marketing Director
New Vision Marketing, Taiwan
Sales Manager
Pan Pacific Marketing, Taiwan
Marketing Manager
Trans Peace Travel, Taiwan
Marketing Research Manager
Frank Small Market Research, Taiwan
Assistant Administration Office
Canadian imperial Bank of Commerce, Canada
Recent Publications
Purchasing Intentions and Behavior in China: A Comparison of Consumers in Key Cities – Beijing, Shanghai, Guangzhou, and Chongqing, Ph. D. Dissertation (2011), University of Hertfordshire.
Signaling Effects of Ethnocentrism and Country-of-Origin on Purchase Choice: A Comparison of Consumers in Tier-one Chinese Cities, 2010 Global Business and International Management Conference (August), pp. 64-72.
Signaling Effects of Ethnocentrism and Country-of-Origin on Purchase Choice: A Comparison of Consumers in Tier-one Chinese Cities (April 2010), Journal of Retail Marketing Management Research (JRMMR) Volume 3, Number 1, pp.17-34.