Darren Paproski

Darren.paproski@viu.ca

Education

Ph.D. (University of Hertfordshire, United Kingdom)
M.B.A. (McGill University, Canada)
B.Comm. (University of Alberta, Canada)

Teaching Area:  Marketing
Areas of Special Interests: Consumer Behavior, Marketing Strategy, Marketing in China, International Marketing, Marketing Research

Professional Experiences

Academic Experience

University-College Professor
Faulty of Management, Vancouver Island University, Canada

Associate Dean
Business Studies, Sydney Institute of Language and Commerce, Shanghai University, China

Lecturer
Lunghwa University of Technology, Taiwan
Beijing Teachers College, China

Industrial Experience

Marketing Director
New Vision Marketing, Taiwan

Sales Manager
Pan Pacific Marketing, Taiwan

Marketing Manager
Trans Peace Travel, Taiwan

Marketing Research Manager
Frank Small Market Research, Taiwan

Assistant Administration Office
Canadian imperial Bank of Commerce, Canada

Recent Publications

Purchasing Intentions and Behavior in China: A Comparison of Consumers in Key Cities – Beijing, Shanghai, Guangzhou, and Chongqing, Ph. D. Dissertation (2011), University of Hertfordshire. 

Signaling Effects of Ethnocentrism and Country-of-Origin on Purchase Choice: A Comparison of Consumers in Tier-one Chinese Cities,  2010 Global Business and International Management Conference (August), pp. 64-72.

Signaling Effects of Ethnocentrism and Country-of-Origin on Purchase Choice: A Comparison of Consumers in Tier-one Chinese Cities (April 2010), Journal of Retail Marketing Management Research (JRMMR) Volume 3, Number 1, pp.17-34.

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