Patrick Chuankamnerdkarn


B.Sc. (Prince of Songkla University, Thailand)
MBA (Emporia State University, Kansas, USA)
DBA (Victoria University, Melbourne, Australia)
Teaching area: Marketing

Professional Experiences

Academic Experience

University Professor
Faculty of Management, Vancouver Island University, Canada

Adjunct Professor
Faculty of Economics (B.E., International Program), Thammasat University,
Bangkok, Thailand

Sessional /Casual Tutor  
Faculty of Applied Economics, Victoria University, Melbourne, Australia

Sessional Lecturer
City College, Melbourne, Australia

Industrial Experience

Strategic Business Development Manager
Charoen Pokphand (C.P.) Company Ltd., Thailand 

Market Development Manager
Castrol (Thailand) Ltd., Consumer Marketing Division, Thailand

Brand Manager
F.E. Zuellig (Bangkok) Ltd., Marketing Division, Thailand

Quality Controller and Sales Representative
Thai Government Pharmaceutical Organization (GPO), Thailand


“Patterns and Determinants of Australia’s International Trade in Pharmaceuticals,” Doctor of Business Administration (DBA) dissertation, Victoria University, Melbourne, Australia, 1997.

“Modelling Australia’s Import Demand for Pharmaceuticals,” A paper presented in the 10th Annual Conference of Economists at University of Tasmania, Hobart, Australia, October 10-13, 1997.

“Australia’s Pharmaceutical Industry and Trade,” (with Gunawardana, P.)  Economic Papers, Sydney, Australia, 1997.

“Intra-Industry Trade: A Review of Theory, Measurements and Determinants,” (with Gunawardana, P.)  Number 2/96, Department of Applied Economics, Victoria University, Melbourne, Australia, 1996.

“Explaining Australia’s Pharmaceutical Exports,” (with Gunawardana, P.) A paper presented in the First Annual Australian Conference on International Trade, Education and Research at Melbourne University, Australia, December 5-6, 1996.

Research Interests

International Trade and Applied Marketing, including determining intra-industry trade, modelling an import and export demand of commodities, measuring the extent and growth of international trade in relation to particular industry.