Thesis title: Entrepreneurship Profiles of Guest Ranch Operators In The Cariboo Region, British Columbia
The Master of Arts in Sustainable Leisure Management, in conjunction with our World Leisure Centre of Excellence is pleased to introduce Ninon Chiberches, Graduate Student in progress, who will be presenting her research and thesis.
The Cariboo region is located at the center of British Columbia province in Canada. It englobes a large rural area providing various opportunities for the adventure tourists that come through the province each year. The regions face challenges similar to the rest of rural areas of the province, the continuous loss of human capital for urban areas is impacting communities throughout the country. The equine tourism industry and the guest ranch subsegment appears to be an emerging niche market for the country’s economy.
The purpose of this study is to explore the entrepreneurial profile of guest ranch operators located in the Cariboo region of British Columbia. The goal is to explore and describe their characteristics and motives, as well as the challenges experienced in their industry.
Date: Friday, June 7, 2019
Presentation: 9:00 – 11:00 AM
Location: VIU, Nanaimo Campus Building 250, Room 105
