Ashraf is a seasoned educator in the field of Hospitality and Tourism Management, having taught at esteemed institutions such as Vancouver Island University, University of Guelph, Humber College, Centennial College, George Brown College, and Seneca College, in addition to his alma mater, Helwan University in Egypt. He has also served as a visiting professor at esteemed universities abroad, including Kempton University, Breda University, and Copenhagen Business Academy, and has experience teaching both in-person and online courses at the Munich University of Applied Sciences and Bavarian Virtual University.
With a B.Sc. and M.Sc. in Hotel Management from Helwan University and Oxford Brookes University respectively, Ashraf's areas of expertise include Revenue Management, Hospitality Entrepreneurship, and Hospitality Operations Management. He also brings a wealth of industry experience to his teaching, having worked at various prestigious international hotels and resorts such as Sheraton, Marriott, Holiday Inn, Hilton, and Le Meridien.